Lexber Realty Management and Marketing (LRMM), is the exclusive and in-house marketing arm of developer, Lexber, Incorporated. It was established by Jess Nuqui, a licensed real estate broker and appraiser, initially in 1994 for the sole purpose of marketing all existing and upcoming Lexber projects. At that time, LRMM was marketing Lexber Heights phases I to IV in Baguio. LRMM, with only 5 sales agents during that time, was able to sell the whole project with about 200 subdivision lots within 2 years. As Lexber, Incorporated opened its subdivision with house and lot packages in Lexberville, Baguio, composing of almost 300 units, LRMM reinforced its marketing group by recruiting sales agents and accrediting brokers. Roberto Basilio was the one in-charge of LRMM at that time, and had about 20 sales agents under him. Afterwhich, the son of the owner was appointed to manage LRMM. This appointment strengthened the sales force even more and saw a remarkable achievement of better sales performance giving a dramatic increase in the number of sales.

Alexis Cruz-Herrera, son of Lexber, Inc. President, a Bachelor of Science in Business Administration graduate of De La Salle University – College of Saint Benilde, started in Lexber, Inc. in 1996 as administrative assistant. Having been assigned to handle LRMM in 1997, massive recruitment of agents and various extensive training seminars, as well as accreditation of brokers, was immediately acted upon, and from 1997 up to the present, LRMM now has about 100 active, full-time in-house sales agents, selling and participating in sales activities like leafleting operations, mall exhibits, weekly newspaper advertisement inquiries, site-tripping, etc. LRMM now has about 12 local accredited licensed brokers under its sales force, each with about 50-60 salespeople. It also has several international brokers as well, like R.P. Realty Investment, Int’l., LRMM’s U.S. broker, headed by Rafael Pula, having 200 accredited Filipino-American brokers in and around California, tapping the big Filipino-American market potential in the U.S.; Danny Tinimbang of Century 21 who handles the Chicago area; Genuina Pejo-Tremblay, LRMM’s Hong Kong based broker; and Elizabeth Tolentino, the newest international broker on the LRMM roster, who has broken in Hong Kong, Brunei, Italy, Germany, and the Middle East.

At present, LRMM is still aggressively into massive recruitment and training of in-house agents and brokers, to be able to prepare further for various upcoming Lexber projects. Its target is to be able to reach up to 200 active agents and 50 accredited brokers by year 2000.

All in all, LRMM has sold about 3,000 house and lot packages all over Baguio, and the Central Luzon area like Bulacan, Cabanatuan and San Jose, Nueva Ecija.

Because of its track record in selling affordable house and lot packages all over Northern Luzon and vacation homes in tourist destinations in the Philippines, LRMM has also been requested and eventually accepted marketing agreements with other developers, and continue to be able to sell for these developers, even outside of Lexber projects.

LRMM has 8 staff members and employees under its department in the main office. It has 2 provincial branches namely, LRMM-Cabanatuan, which has 6 employees, and LRMM-San Jose, which has 5 employees. Each branch has about 20 active agents each.